Ruggette RFC Scenario Planning

Over the course of a quarter at SCAD, I looked at the potential future of the brand Ruggette RFC, a clothing company that makes rugby gear designed specifically for women's rugby players. For this project, we were instructed to be realistic but still stretch our views beyond what we would usually think of for possibilities so that we could build out the most powerful narratives for the brand’s future.

In all of these scenarios at each of these years for Ruggette, they take the potential of the rugby industry, especially the women's rugby industry, into heavy consideration as well as the general clothing production industry.