Ideal Experience of Wellbeing

This project focused on finding the "Ideal Experience" of something, and my project group chose to understand what the "Ideal Experience of Wellbeing" meant to people. Throughout the project, we conducted a survey, several expert interviews, and a cultural probe to gain a deep understanding of what the average person thinks “wellbeing” should be. We went through a series of qualitative analysis tools to create a framework for both the experience and a potential service that would create the "ideal experience" of wellbeing.

Key Project Elements

As the group's graphic designer, I led the way with the visual language used in the final deliverable as well as creating the full layout of the magazine-style book. I also led the group through the qualitative data analysis process when looking over the survey, interview, and focus group data.

Graphic + Layout Design

Branding + Creative Direction

2021

Photoshop

Illustrator

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